Ford and Sparco Announce Official Team-Up
As part of their preparations for the 2024 racing season, Ford Motor Company and Ford Performance have established a formal partnership with Sparco, a leading worldwide supplier of motorsports wear and equipment. This collaboration will officially begin with the North American Mustang GT3 factory race program, taking place in the IMSA sanctioned GTD Pro category.
For the Ford Multimatic Motorsports GTD Pro program, Sparco is now the “Official Supplier,” supplying all of the team’s apparel and technical racewear. The team and Sparco’s gear will make its debut at the Rolex 24 at DAYTONA, the kick-off of the IMSA WeatherTech SportsCar Championship.
Although this particular collaboration is a new development, Sparco has historically supported a number of Ford Performance programs. Formalizing this relationship with Sparco is the outcome of several decades of cooperation between the two companies. For many years, Ford Performance programs, such as the global Ford GT driver lineup and the M-Sport-run FIA World Rally Championship program featuring the Puma Rally1 Hybrid, have depended on the distinctive safety, quality, and style that distinguishes Sparco products. Even Ford Performance’s unique track-only cars, such as the Mustang Dark Horse R and the Ford GT Mk IV, recently used Sparco as a supplier.
“All of us at Ford and Ford Performance are proud of our roots as a family company,” said Mark Rushbrook, global director of Ford Performance Motorsports. “Having dedicated partners, like Sparco, who share our determination and passion in both global motorsports and road car programs is what helps carry on that legacy. Ford Performance and Sparco jointly embrace a commitment to excellence, fostering continuous innovation both on and off the track and we are excited about what the future holds.”
“The announcement of the partnership with Ford Performance is the result of a union between two entities that share a common passion for excellence and a determination to achieve extraordinary performance,” said Aldino Bellazzini, Sparco president and CEO. “Together, Sparco and Ford Performance are committed to pushing every limit with constant research and development, bringing cutting-edge innovation and style to global motorsport.”
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