Ford Claims 2021 Bronco Launch Won’t Be Affected By Chip Shortage

May 12th, 2021 by


Earlier this week, it was reported that the 2021 Ford Bronco launch and production schedule will not be affected by the global semiconductor chip shortage. 

However, just yesterday, the Ford Motor Company announced that it would be temporarily closing the Ford Michigan Assembly Plant, where the Bronco is currently being built, for the weeks of May 17 and May 24. Despite flying rumors, the Blue Oval brand has assured its consumer base that this temporary shutdown will not affect the upcoming Bronco launch.

“Important to note that Bronco remains on track to go on sale this summer,” Kelli Felker, Ford global manufacturing and labor communications manager, told the Detroit Free Press. With this in mind, it’s quite likely that Ford is reserving a number of chips specifically for use in Bronco production.

As previously reported, Job 1 2021 Ford Bronco production is already underway at the Ford Michigan Assembly Plant, though the automaker doesn't expect production to fully ramp up until August at the earliest.

For now, it appears that this brief, two-week shutdown will not have any effect on the Bronco’s current production timeline. To stay up to date on everything surrounding the return of the off-road king, don’t hesitate to contact Winner Ford in Cherry Hill online, by phone, or in person today.
Source: blog

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