2024 Bronco Sport Takes Style Cues From the 70s

The 2024 Bronco Sport is ready to hit the scene at last, and it’s arriving with a blast from the past in the form of the 2024 Ford Bronco Sport Free Wheeling special edition. This new addition to the Bronco Sport lineup is inspired by the Ford Free Wheeling trucks, vans and Broncos of the 1970s and will be a colorful take on the powerful off-roading vehicle that style enthusiasts and Bronco fans are sure to love.

The Free Wheeling package was introduced to Ford’s vehicles in the late 70s, available on the F-100, the F-150, the Bronco, and the Econoline van, and several other vehicles. “The Ford Free Wheeling package was developed to appeal to younger customers,” said Ted Ryan, Archives and Heritage Brand Manager for Ford. “The Free Wheeling Broncos were as popular as they were distinctive.”

The limited run of Free Wheeling vehicles featured graphics with red, orange and yellow gradients, painted steel wheels, black finishes on the grilles, mirrors, and bumpers,and red and orange pinstriping on the dashboard and seat stitching. The bold colors were immensely popular in the 70s, and between the history of this look and the resurgence of vintage style from this time period, it’s sure to be a hit with modern Bronco customers as well.

“Bronco customers appreciate its heritage,” said Jason Hyde, Bronco Sport Marketing Manager. “After such a great response to the reimagined Bronco Sport Free Wheeling project vehicle in 2021, we decided to bring this special edition that ties Bronco Sport to its fun loving roots.”

The updated modern version of the 2024 Bronco Sport Free Wheeling special edition will feature reflective red, orange, yellow and silver graphics on the body sides, liftgate, and hood, a silver-painted grille with two-tone Bronco badging, and a modified lower front end insert, as well as a Shadow Black roof and 17-inch high-gloss black wheels with red accents. Inside, the bold colors continue, with sunset-colored seat inserts and ombre stitching, plus a Race Red C Channel and ombre stitching on the door trimming. The Bronco Sport Free Wheeling special edition includes all of the standard equipment and the drivetrain of the Bronco SPort Big Bend model.

The Bronco Sport Free Wheeling special edition is sure to make a splash this summer, and if you’re a Bronco enthusiast who loves a bit of color, you won’t want to miss out! Contact our team here at Winner Ford in Cherry Hill to learn more.