Ford Driving Skills For Life Program Expands Curriculum and Student Reach

Ford introduced the Ford Driving Skills for Life program in 2003. Now 17 years later, Ford continues to develop the program for new drivers and their parents as well as expand its audience reach. The Ford Driving Skills for Life program is set to tour 18 cities across the United States with over 80 safe-driving training sessions spanning coast to coast.


“Despite progress in recent years, teens continue to be overrepresented in motor vehicle crashes and fatalities across the country and vehicle crashes continue to be the leading cause of death for newly licensed drivers,” said Jim Graham, global manger, Ford Driving Skills for Life. “We look forward to continuing and expanding our efforts to help reduce the number of crashes and fatalities through real-world training and improved decision-making skills. Working with all of our partner organizations we believe we are making a substantial contribution to safer driving.”


The free program pairs newly licensed drivers with professional driving instructors. It focuses on vehicle handling, hazard recognition, speed, space management, distraction and impairment. Not only does this program focus on the critical factors influencing teen crashes, but it also provides the skills and information not currently offered in standard driver education courses.


While living in an age where technology rapidly grows and develops brings many positives, it also comes with repercussions. Ford Driving Skills for Life program not only focuses on how to use the latest technology to keep drivers safe, it also addresses the role technology plays in distracting drivers on the road leading to accidents.


“Teen and new driver inexperience often result in dangerous behaviors such as speeding, alcohol use and not wearing a seat belt – all of which contribute to increased risk for new drivers,” said Jonathan Adkins, executive director, Governors Highway Safety Association. “For this reason, the association and State Highway Safety Offices are looking forward to bringing this powerful program to even more teens and their parents – coast to coast and around the globe.”


In the U.S., the program is partnering with the Governors Highway Safety Association to span from Alaska to Florida, to Arizona to Maine. The program isn’t just traveling across the United States, but it's also making its way to over 30 countries across North America, South America, Europe, Asia, Africa, and the Middle East. The program now also offers a free online “Academy” available to teens and parents at


So far the program has invested over $60 million to provide free, advanced driver education to over 1 million newly licensed drivers in all 50 states and across 46 countries. For the latest information on Ford and their involvement in the community, be sure to follow Winner Ford Cherry Hill’s blog or sign up for our email notifications! Congratulate your newly licensed driver with a new or pre-owned Ford from Winner Ford Cherry Hill! Stop by the lot or give us a call to schedule your next test drive!

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