Self-Braking Shopping Carts Could Soothe Stressed Out Parents


A new prototype from Ford’s Interventions series might be the answer to some parents prayers. We’ve all been there, our child takes the cart and starts running. Oh no, the towering display of soda cans, they’re headed right for it! Crash! Luckily, your store doesn’t enforce a you break it you buy it policy, but it doesn’t matter the embarrassment was punishment enough. Ford’s looking to stop the collision before it even has a chance to happen with their self-braking cart.


Ford took the self braking-technology that’s inside most of their vehicles and put it inside a shopping cart. They figure they can use vehicle tech to solve some other problems in the world. Pre-Collision Assist in vehicles works with a front-facing camera and radar that detect vehicles, pedestrians, and any other potential hazards. The system applies the brakes automatically in case of an impending collision.


The Self-Braking cart essentially does the same thing but instead of crashes with unaware drivers, it will prevent collisions with apple crates.


“Parents often dread supermarket shopping because they are trying to get a job done and kids just want to play,” said parenting expert Tanith Carey, author of What's My Child Thinking? Practical Child Psychology for Modern Parents. “Children love to copy adults and experiment with feeling more in control. When they push a trolley, to their minds, it's like they are behind the wheel of a car – with long, wide supermarket aisles as their racetrack.”


This Intervention is only a prototype at the time, but it’s a part of Ford’s growing collection of inventions that apply automotive expertise to everyday problems we all face, like the sound proof dog house and the car ride simulating crib.


“Pre-Collision Assist technology can help our customers avoid accidents or mitigate the effects of being involved in a collision. We thought that showing how similar thinking could be applied to a shopping trolley would be a great way to highlight what can be a really useful technology for drivers,” said Anthony Ireson, director, Marketing Communications, Ford of Europe.


Check out all the Interventions here!
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